"Harvey G. Greenberg, President of Strategic Marketing Consultants, Inc. is a motivational speaker, trainer and executive management coach. He works one on one with business owners and management to create effective and innovative marketing plans and strategies. Harvey has worked with hundreds of clients from a wide range of industries. His diverse experiences challenge clients and audiences to think beyond their industry norm to become empowered leaders.His dynamic and informative seminars send participants away feeling motivated and excited, taking with them a multitude of valuable and practical marketing, sales and business concepts. He is a passionate, captivating, fast-paced presenter and educator who brings proven results.
Tribune Publishing
When I sat down with Harvey Greenberg, CEO of Strategic Marketing Consultants, Inc. a Valley based consulting company, I told him we need to know the what, where & how of his business! Without missing a beat he smiled and said "Strategic Marketing Consultants, Inc. is all about the What, Where & How of marketing strategies and solutions." Bom in Boston, Massachusetts Harvey has lived a well schooled, well traveled life, resulting in a wide variety of business experience. Starting off in the 60's with a business degree from Boston University , he opened his own concert promotion business in his first year at UCLA while pursuing a psychology degree. He soon found himself immersed in the world of sales, marketing, advertising and promotion with local, national and international companies. From car dealerships to home remodeling, Harvey increases sales wherever he goes. Not ready to retire his old school expertise in taking companies to the next level, he finds his services are still in high demand. His phone consistently rings with offers from medium to large companies to train, motivate and generally reshape the bottom line profitability through streamlining sales and lead generation efforts.
Harvey explains to me why companies need Strategic Marketing. He says imagine you're a company doing $10,000,000 a year. After reviewing the numbers for that year, you see that $3,000,000 more could have been made but wasn't because of poor systems, accountability, inefficient personnel, lack of sales motivation or for various other reason. The fact is, you could have, and should have, made $13,000,000 for the year. How would you feel? I would feel bad, I tell him.
What Harvey does is show business owners and high level executives what they're already aware of, but don't know how to implement the necessary changes. Most companies could do more he says and even though technology has changed and continues to evolve, the process and systems in place are somewhat the same...they just need to be tweaked. He tells me that the initial consumer contact with a company is how your business is perceived. Most of Harvey's business comes from referrals, from ambitious companies who seek business consultations that provide quick and viable solutions. I asked him about his initial approach when asked for a new client consultation. Harvey says, "A fresh set of eyes and ears is invaluable. It is almost impossible to be your own business mentor." "1 can come into a company... hear their sales pitch, observe and listen to their lead generation program, sales closing techniques and more often than not the process needs to be upgraded by utilizing a more in depth and aggressive training program." "Imagine a car dealership" he says, "they literally pounce on you when you walk in looking for a car. It's more transaction motivated than relationship oriented, customers want that personal touch."
Communicating with Harvey is fun because he's been around the block, heard every rejection, schmooze & buzz word. James he says "it all comes down to a system that has a beginning, a middle and an end that results in a greater sales percentage which, of course, is in direct correlation to the quality of leads being generated. I'm a guy that believes in quality before quantity. Harvey also says "Companies are like people, they need to learn by example...show them how, don't tell them how!" My lifetime mantra for success has included three key components: Good Work Ethic, Positive Attitude and the Ability to Communicate.
If you go to his corporate website www.whatwherehow.net you soon leam why companies demand Strategic's services. Harvey says, "Most companies deal with the same issues everyday." "Want to grow your business faster? Looking for a better-defined strategy to help you grow more quickly? Are sales sluggish or even dropping? Are you in a price war or facing new competitors? He says, "Marketing is not just advertising and it's not just generating awareness. Marketing is an integral, strategic function that drives your business. The purpose of marketing is simply to "Sell More Stuff, To More People, More Often, For More Money, More Efficiently!"
STRATEGIES FOR SUCCESS
By James de Rin -
"Harvey, you were a huge success at our annual seminar. You gave practical advice that our independent contractors can use immediately to market their business and increase sales. Once again, you were so 'right on the money' that we've decided to retain your services to conduct mini-seminars throughout the country".
Systems International
"Your presentation to my group at our annual conference on the topic of 'Marketing on a Limited Budget' was excellent. We have had other speakers present similar topics but yours hit the mark with everyone in the room. The marketing ideas you presented were practical, affordable and most of all, easy to implement".
Mutual Credit Buying Systems
"Your energy, passion and focused approach were very well received by all in attendance. Your experience in marketing and your leadership qualities re-enforced the key strategies and messages that provide a blueprint for success".
Cartel Insurance Brokers
"As a speaker, you are dynamic, energetic and passionate about marketing. You understand the challenges our industry faces and continually suggest innovative marketing ideas. We are now, more than ever, motivated to make changes".
CMI Auto Group
"I found the material interesting and your style of presentation very engaging, as did all whom attended! I could see the 'light bulbs' go off as you spoke. Your variety of presentations never ceases to amaze me. Over the years, the information is always delivered in an effective, articulate and entertaining way".
Pearl Productions.
"Yesterday's dynamic and informative seminar sent participants away feeling motivated and excited, taking with them many valuable and practical concepts that have an immediate impact on our methodology."
VS & Associates Financial group
Harvey Greenberg - Universal Remodeling - No longer in business
Universal Remodeling has served Southern California since 1991, offering a wide range of interior and exterior remodeling services. With two decades of excellence, Universal Remodeling continues to offer the best and most cutting-edge options in home design, including energy and water saving options like solar paneling, low-flush toilets, and exterior texturing to reduce cooling costs. The company operates from three locations, making it convenient for a wide variety of customers to visit a Universal Remodeling center.
Providing exceptional quality for all improvement projects, Universal Remodeling maintains a solid reputation backed by a number of professional organizations. The company is a member of the National Association of the Remodeling Industry and the National Kitchen & Bath Association, holds an “A” rating with Better Business Bureau, and has been approved by The League of California Homeowners. Universal Remodeling also holds Environmental Protection Agency (EPA) certification.
Universal Remodeling provides further assurance to its customers by guaranteeing all of its work and maintaining insurance policies to fully cover any potential accidents. Holding a $1 million workers’ compensation policy as well as a $1 million liability policy, Universal Remodeling instills confidence in its customers, employees, and contractors.
Universal Remodeling specializes in kitchens and baths and can complete an extensive range of remodeling tasks, including adding and extending rooms, constructing patio enclosures, installing fireplaces, and building staircases.
https://garethweanreports.blogspot.com/
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